Apple's big surprise in its quarterly numbers isn't the end of 13 years of go-go growth but the emergence of services as a very large revenue category this leads us to a cultural/structural question a little fun with wall street's ways before we take a more serious look at apple's recently released figures. When tech companies are confronted with stagnating sales, as apple has been with the ipad in recent times, they usually look to stimulate demand by cutting prices or adding features and enhancements at the existing price in other words, they erode their profit margin — the amount made per unit sold.
Business iphone vs android admittedly, the comparison isn't entirely fair ( apple makes its money on hardware, after all), but the difference in profits between android and the iphone is in the pc era, microsoft generated more revenue and far more profit than any hardware company, including apple.
In this post, we will compare apple and microsoft revenues, net profits, and net profit margins for the years 1995 to 2015 in the race of revenues and profits, microsoft kept winning from 1995 to 2010 but, apple has come back strongly from then on now, both the companies hold strong position in their respective markets.
Given the spectacular failure of samsung's last flagship, the now-defunct galaxy note 7, the company will pin higher-than-usual hopes on its next hero device to rebuild trust, make up for lost profits, and give it a worthy competitor to apple, which is expected to unveil a significantly redesigned iphone model. Bonus for a limited time you can download dan lok's best-selling book fu money for free: subscribe to dan's youtube ch.